Working with
No generic templates, no re-explaining "lug width" to a designer who doesn't get it. Trusted since 2013 by microbrands, watchmakers and the fairs they exhibit at — builds start from £2,000.
Who We AreWorking with
Generalist agencies treat your watches like any other product. They can't distinguish between a Balance Spring and a Battery. We can.
We speak fluent Horology.
Joshua was great; easy to work with, speedy and professional. I gave him a very basic brief to update and improve my company's website and he got it right first time, creating new pages and images that all hit the right tone of my business.
Watchmaker, The Great British Watch Company
Joshua has recently made our new website and was fantastic to deal with, absolute top man.
Director, Prime Time Watch Repairs Ltd
Josh designed and constructed our website, DistrictTime.com, and I recommend him wholeheartedly. He took the time to understand our wants and needs, his price was competitive and he delivered on-time. One of his challenges was building the site so a total novice like me could maintain it — we've updated it ourselves for two years now, without incident.
Co-Founder, District Time
I don't just write code; I organise the fairs you attend and read the blogs you follow. Chapter Ring Studio isn't an outsourced agency—it's a specialised partner deeply embedded in the horological community.
Building high-performance digital experiences.
A voice in the watch media landscape.
Connecting brands with collectors IRL.
From £2,000
Highly optimised, affordable builds for brands and watchmakers. Whether you are selling watches or repairing them, we build digital infrastructures that convert visitors into collectors.
We are the creators of Horology.ID. Future-proof your watches with ESPR-ready Digital Product Passports directly on your site.
Beyond the website. Whatever you can imagine, we can build it — bespoke AI tools shaped entirely around your brief, your catalogue and how your customers actually shop.
Accepting clients globally.