WordPress & WooCommerce websites
Fast, carefully built websites that sell watches online, with watch-specific components ready to use. Built for speed and conversion, on a platform you can run yourself.
From £2,000
Reach more collectors. Sell more watches.
I build WordPress and WooCommerce websites, custom tools and AI for watch brands, and audit existing sites for performance, SEO and conversion. Plus, I know the difference between a balance spring and a battery.
Start a conversation
Websites from £2,000
Services
Not sure where to start? Tell me about your site or your idea.
Discuss a projectWebsite audits
A clear review of your existing website covering web performance, technical SEO and conversion rate optimisation, with a plan for what to fix first.
Custom digital tools
Bespoke tools built around how your brand, workshop or event actually works, from servicing and booking systems to event and ownership apps.
AI for your business
Practical AI built into the way you already work, from helping customers find the right watch to speeding up product copy, press and admin. Shaped around your catalogue and your voice.
Custom solutions
Have a tool in mind? Tell me what it needs to do.
Discuss a toolSoftware built for the watch industry. The same approach is available for your own tools.
Watch Guide
Event-day app for watch fairs
Visitors open a branded guide from a QR code, with no app-store download. Exhibitors and organisers get the engagement numbers. Used by 89.5% of visitors at WatchIt! Watch Fair.
Horology.id
Digital product passports
Brands give every watch a QR-linked passport. Owners claim it and can transfer it on resale. Ready for the EU’s digital product passport requirements.
WPX
Watch Press Exchange
Brands submit a press release once. Publishers discover it, queue it and send drafts to WordPress, with editors in control throughout.
Testimonials
Easy to work with, on time, and built so you can run it yourself. Want the same for your brand?
Start a conversation“Josh designed and constructed our website, DistrictTime.com, and I recommend him wholeheartedly. He took the time to understand our wants and needs, his price was competitive and he delivered on-time. One of his challenges was building the site so a total novice like me could maintain it — we've updated it ourselves for two years now, without incident.”
“Joshua was great; easy to work with, speedy and professional. I gave him a very basic brief to update and improve my company's website and he got it right first time, creating new pages and images that all hit the right tone of my business.”
“Joshua has recently made our new website and was fantastic to deal with, absolute top man.”
I build technology for the watch world, and I’m part of it.
I’m a lifelong watch lover and an award-winning web developer, specialising in performance, CRO and AI. Reviewing watches and organising fairs has put me alongside independent brands for years, so I understand their challenges, from reaching collectors and selling more watches online to streamlining operations.
Joshua Clare-Flagg · LinkedIn
- 2011
Award-winning web developer
15+ years in web development. Winner at the WebAwards and UK Dev Awards - 2013
- 2019