The Horological Agency

Digital Precision for
Brands & Watchmakers.

We build high-performance websites for watch brands & watchmakers.

Who We Are

"Stop explaining 'lug width' to your web designer."

Generalist agencies treat your watches like widgets. They don't distinguish between a Balance Spring and a Battery. We do.

We speak fluent Horology.

A Watch Lover First.
Developer Second.

I don't just write code; I organise the fairs you attend and read the blogs you follow. Chapter Ring Studio isn't an outsourced agency—it's a specialised partner deeply embedded in the horological community.

2011

Award-Winning Developer

Building high-performance digital experiences.

2013

Founder, 12&60

A voice in the watch media landscape.

2019

Organiser, WatchIt! Watch Fair

Connecting brands with collectors IRL.

Joshua Clare-Flagg

Joshua Clare-Flagg

From £2,500

01

Master Theme Builds

Highly optimised, affordable builds for brands and watchmakers. Whether you are selling watches or repairing them, we build digital infrastructures that convert visitors into collectors.

  • Optimised for conversions
  • Macro-optimised galleries
02

Digital Provenance

We are official integration partners of Horology.ID. Future-proof your watches with ESPR-ready Digital Product Passports directly on your site.

  • Blockchain verification
  • Ownership transfer portals

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Accepting clients globally.