The Horological Agency

Website Design for
Watch Brands & Watchmakers.

We build high-performance websites for watch brands & watchmakers.

Who We Are

Trusted By

"Stop explaining 'lug width' to your web designer."

Generalist agencies treat your watches like any other product. They can't distinguish between a Balance Spring and a Battery. We can.

We speak fluent Horology.

Colin Andrews
GBW Logo

Colin Andrews FBHI

Watchmaker at The Great British Watch Company

"Joshua was great; easy to work with, speedy and professional.

I gave him a very basic brief to update and improve my company's website and he got it right first time, creating new pages and images that all hit the right tone of my business."

Verified Client
Steven Forshaw
Primetime Logo

Steven Forshaw FBHI

Director of Prime Time Watch Repairs Ltd

"Joshua has recently made our new website and was fantastic to deal with, absolute top man"

Verified Client
Loren Sciurba
District Time Logo

Loren Sciurba

District Time Co-Founder; The Time Bum Founder

"Josh designed and constructed our website, DistrictTime.com, and I recommend him wholeheartedly. He was excellent to work with, taking the time to understand our particular wants and needs. His price was competitive and he delivered on-time. He also designed our logo.

One of his challenges was that he had to build the site such that a total novice like me could maintain it. We were delighted with the result. I have updated and edited the site for two years now, without incident.

Overall, we could not be more pleased!"

Verified Client

A Watch Lover First.
Developer Second.

I don't just write code; I organise the fairs you attend and read the blogs you follow. Chapter Ring Studio isn't an outsourced agency—it's a specialised partner deeply embedded in the horological community.

2011

Award-Winning Developer

Building high-performance digital experiences.

2013

Founder, 12&60

A voice in the watch media landscape.

2019

Organiser, WatchIt! Fair

Connecting brands with collectors IRL.

Joshua Clare-Flagg

Joshua Clare-Flagg

From £2,000

01

Master Theme Builds

Highly optimised, affordable builds for brands and watchmakers. Whether you are selling watches or repairing them, we build digital infrastructures that convert visitors into collectors.

  • Optimised for conversions
  • Watch-specific components
02

Digital Provenance

We are official integration partners of Horology.ID. Future-proof your watches with ESPR-ready Digital Product Passports directly on your site.

  • Blockchain verification
  • Ownership transfer portals

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Accepting clients globally.